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Shannon Sims spent 13 years as the trusted face of Milwaukee evenings, anchoring the news on TMJ4. During her tenure, she led award-winning coverage of some of the city's most defining moments, co-produced six statewide political debates, and sat down with some of the world's most compelling voices — from Olympian Simone Biles and thought leader Stacey Abrams to actors Lorenz Tate and Ice Cube and comedian Janelle James — earning an Emmy, a NABJ Salute to Excellence award, WBA recognition and Milwaukee Press Club honors along the way.
Today, Shannon channels that storytelling power as founder of Mic'd and Ready Media, a boutique communications consulting group helping individuals and organizations find their voice and own their narrative. She is also the creator and host of Rising Forward: Stories of Change, a podcast celebrating social entrepreneurs in the region, distributed in partnership with WUWM 89.7 FM.
What many don't know is that long before Shannon ever sat behind an anchor desk, she was training her voice for the operatic stage. That classical foundation never left her — it simply found a new home in every story she tells.